Concept of Quality
Founded in 1972 with orange and lemon orchards, Süral Green has grown into a strong agricultural brand through decades of experience, respect for nature, and a quality-driven approach. Today, the company produces oranges, lemons, avocados, pomegranates, and bananas, expanding its operations with a commitment to sustainable and responsible farming. From the very beginning, our core objective has been to cultivate high-quality agricultural products through a production philosophy that protects the value of the soil, prioritizes human health, and embraces sustainability.
Every stage of production—from seedling selection and irrigation to fertilization and harvesting—is meticulously planned and monitored by expert teams. Post-harvest processes such as storage, packaging, and logistics are managed with the same level of care. Our goal is not only to achieve high yields but also to deliver traceable, reliable, and quality-compliant products to consumers. All processes are designed based on full traceability principles, and products are delivered in accordance with national and international quality standards. Production is carried out in line with the Good Agricultural Practices procedures of the Ministry of Agriculture and Forestry and is supported by national and international certifications.
Within the framework of the Paris Climate Agreement and the European Green Deal objectives, Süral Green aims to reduce its carbon footprint and minimize its water footprint. Smart and drip irrigation systems are used to conserve water, while shade nets and kaolin clay applications are implemented to protect plant health. Drone technology is utilized to enhance productivity and improve occupational safety. Electricity used in orchards is generated from solar energy, reflecting our commitment to an environmentally friendly production model.
Our mission is to cultivate healthy and high-quality products by adhering to sustainable agriculture principles and respecting nature. Our vision is to become a benchmark brand recognized for quality, reliability, and sustainability in agriculture. With experience, a strong sense of responsibility, and a continuous improvement mindset, we continue to carry our production into the future.
Our vision is to be a leading and exemplary brand in agriculture, recognized for quality, trust, and sustainability, supported by strong production capacity and consistent operations. By combining tradition with modern agricultural practices, we aim to develop a production model that continuously improves product diversity, productivity, and quality while leaving healthy soils for future generations.
Our Values
- Respect for Nature: We operate with a production philosophy that protects soil, water, and natural resources.
- Human Health: We prioritize producing safe, healthy products with minimal residue risk.
- Quality and Trust: We adhere to quality standards in all production processes and ensure traceable and transparent production.
- Sustainability: We consider the future while producing today and plan our agricultural activities with a long-term perspective.
- Experience and Continuity: We carry forward the knowledge and expertise accumulated since 1972, improving every season.
- Sense of Responsibility: We act with responsibility toward our employees, business partners, and society.